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Research Methodologies in Sport Management
... Findings indicated that a 1% increase in air pollution led to a 0.101% reduction in passes, with significant variation based on player fitness and home-field advantage. 8. Sveinson, K., & Macaulay, C. D. (2024). Selling Gender Through Kids’ Sport Team Merchandise: A Multimodal Critical Discourse Analysis. Journal of Sport Management, 38(4), 240-256. https://doi.org/10.1123/jsm.2023-0114 Recent research on team-branded fan apparel has started to reveal the communicative meanings associated with fan ...
Research Methodologies in Sport Management
... and racism. These findings were used to inform support staff members and industry professionals in the eSport environment. 6. Sveinson, K., & Hoeber, L. (2022). Fashion versus comfort: Exploring the gendered marketing messages of sport team licensed merchandise. Journal of Sport Management, 37(3), 165-178. The authors in this study explored the marketing messages of sport fan merchandise and the resulting implied gendered and fan performances. In doing so, the authors employed a multimodal critical ...
Sport Marketing and Sponsorship
... differently through an experimental study. Their study extends the literature by revealing new insight into the role of meaningful sports consumption in understanding sports consumer behavior. In another article, Stroebel, Woratschek & Durchholz (2021) study merchandising and fan behaviour. In contrast to the majority of existing literature where merchandising treated as a dependent variable either as an objective or measurement of team identification, they examine merchandising as an antecedent of fan behavior ...
Sport Marketing and Sponsorship
... differently through an experimental study. Their study extends the literature by revealing new insight into the role of meaningful sports consumption in understanding sports consumer behavior. In another article, Stroebel, Woratschek & Durchholz (2021) study merchandising and fan behaviour. In contrast to the majority of existing literature where merchandising treated as a dependent variable either as an objective or measurement of team identification, they examine merchandising as an antecedent of fan behavior ...
Theoretical Developments in Sport Management
... Teams’ identification and advertisement Social identity theory Effects of sport consumption on customers’ emotions and behaviours Self-construal framework; Affective dispositional theory Sport sponsorship agendas Agency theory Effects of team’s merchandise usage on team’s identification Cognitive dissonance theory Social identity theory Image congruence between sports event and host city Co-branding theory/ image transfer theory Schema theory Reasoned action/planned behaviour Communication ...