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Sport Marketing and Sponsorship
... Topics Authors No Sport sponsorship Sponsorship effects and determinants Bjerke & Elvekrok (2021) * Pontes, Pontes, Jin and Mahar (2021) * Kwak and Pradhan (2021) * Lee and Suh (2021) * Lu , Zhu & Wei,2021 Santos, Moreno, Gasco & Lizama (2021) 6 Ambush marketing Geurin & Erin L. McNary (2021) * 1 Sponsorship decision making Schönberner, Woratschek and Ellert (2021) * 1 Sport marketing Consumer behaviour Jang, Wu and Wen (2021) * Stroebel, Woratschek & Durchholz (2021) * Happ, Choll-Grissemann,...
Sport Marketing and Sponsorship
... Topics Authors No Sport sponsorship Sponsorship effects and determinants Bjerke & Elvekrok (2021) * Pontes, Pontes, Jin and Mahar (2021) * Kwak and Pradhan (2021) * Lee and Suh (2021) * Lu , Zhu & Wei,2021 Santos, Moreno, Gasco & Lizama (2021) 6 Ambush marketing Geurin & Erin L. McNary (2021) * 1 Sponsorship decision making Schönberner, Woratschek and Ellert (2021) * 1 Sport marketing Consumer behaviour Jang, Wu and Wen (2021) * Stroebel, Woratschek & Durchholz (2021) * Happ, Choll-Grissemann,...
Theoretical Developments in Sport Management
... capabilities) Gendering of recruitment and selection processes to boards Organizational logic and inequality regimes Organizational logic and inequality regimes Corporate Social Responsibility The Internal CSR and Sponsorship-linked Health Care Strategy Model Ambush marketing Ambush marketing framework Sponsorship fit and team’s identification Congruity theory Teams’ identification and advertisement Social identity theory Effects of sport consumption on customers’ emotions and behaviours Self-construal ...
Sport Marketing and Sponsorship
... research with new context such as Esports and environment continuing to grow. With respect to sport sponsorship, articles continued to be published on topic areas related to sponsorship mechanisms, sponsorship effectiveness, sponsorship evaluation, ambush marketing, corporate social responsibility (CSR), etc. Table 1. Selected Publication in Sport Marketing and Sponsorship Areas Topics Author(s) Quantity Sport marketing (31) Athlete branding Liu, Baker III & Leopkey (2003) 1 Brand communication ...
Research Methodologies in Sport Management
... design. 3. Social Media Papers Paper 1 by Andrea Geurin and Erin McNary was published in the European Sport Management Quarterly 21(1). The paper entitled ‘An examination of Rule 40 and athletes’ social media use during the 2016 Rio Olympic Games’. Ambush marketing was used as a framework to examine athletes’ adherence to Rule 40. Under Rule 40 athletes are restricted from posting any content on social media featuring a non-official Olympic sponsor from a time period of nine days before the Opening ...