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Sport Marketing and Sponsorship
... Table 1 captures the variety of topics and themes addressed by the 48 articles and it can be seen that the majority of these publications (34) are about sport marketing related topics, and the rest about sport sponsorship. In line with previous issues, consumer and fan behaviour remain the most focused topics in sport marketing research with at least ten articles devoted to fan behaviour studies and another 8 to general sport consumer behaviour. With respect to sport sponsorship, while sponsorship mechanisms ...
Sport Marketing and Sponsorship
... SMR and JGSM have three articles each. Most of these publications (34) contribute to the theme of sports marketing, and the rest to sports sponsorship-related topics. A breakdown of them regarding themes and topics can be found in table 1 below, and consumer behaviour related topics are the most dominant focus areas of study. In addition, technology innovation, human brand and Covid are also prominently featured. Next, five articles will be reviewed in more detail. Themes Topics Authors No Sports ...
Sport Marketing and Sponsorship
... Table 1 captures the variety of topics and themes addressed by the 39 articles and it can be seen that the majority of these publications (31) are about sport marketing related topics, and the rest about sport sponsorship. In line with previous issues, consumer and fan behaviour remain the most focused topics in sport marketing research with new context such as Esports and environment continuing to grow. With respect to sport sponsorship, articles continued to be published on topic areas related to ...
Sport Marketing and Sponsorship
... Kwak and Pradhan (2021) * Lee and Suh (2021) * Lu , Zhu & Wei,2021 Santos, Moreno, Gasco & Lizama (2021) 6 Ambush marketing Geurin & Erin L. McNary (2021) * 1 Sponsorship decision making Schönberner, Woratschek and Ellert (2021) * 1 Sport marketing Consumer behaviour Jang, Wu and Wen (2021) * Stroebel, Woratschek & Durchholz (2021) * Happ, Choll-Grissemann, Peters & Schnitzer (2021) Behnam, Pyun, Doyle &Delshab (2021) Paek, Morse, Hutchinson & Lim (2021) 5 City marketing Book and Eden’s (2021) ...
Sport Marketing and Sponsorship
... Kwak and Pradhan (2021) * Lee and Suh (2021) * Lu , Zhu & Wei,2021 Santos, Moreno, Gasco & Lizama (2021) 6 Ambush marketing Geurin & Erin L. McNary (2021) * 1 Sponsorship decision making Schönberner, Woratschek and Ellert (2021) * 1 Sport marketing Consumer behaviour Jang, Wu and Wen (2021) * Stroebel, Woratschek & Durchholz (2021) * Happ, Choll-Grissemann, Peters & Schnitzer (2021) Behnam, Pyun, Doyle &Delshab (2021) Paek, Morse, Hutchinson & Lim (2021) 5 City marketing Book and Eden’s (2021) ...
Sport Management Communications
... thinking and learning about others), social affect (feelings about ourselves and others), and social behavior (interacting with others). The six articles (considered for this digest) covered these three ‘principles’ in the context of media audiences/consumers domain (the three domains being: audience, content, and media). The six articles on these three research topics have been published in Communication and Sport (4 articles) and International Journal of Sport Communication (2 articles), representing ...
Geography of Sport Management Research in 2022
... it is placed in one of the more general categories (e.g., sport industry). For the 342 empirical articles published in 2022, articles in the domain of professional sport accounted for the largest share (37%), followed by sport events (16%), and sport consumers (11%). Collegiate athletics, sport organizations, and elite sport each accounted for 7% of these articles. Community sport/Sport for Development (SFD), sport media, sport industry, and other sport domains accounted for 6%, 5%, 3% and 1% respectively ...
Sport Economics
... the impact of racial discrimination on demand for sport. Revisiting an idea originally put forth in a study of the National Basketball Association by Kahn & Sherer (1988), and the forerunner to a large literature on the effects of racial prejudice on consumer demand in sport. The authors assess how attendance and team performance respond to changes in a local market’s racial composition. They find both consumer and employer discrimination, but that fan and employer racial preferences only partially ...
The Geography of Sport Management Research in the first half of 2023
... sport events), sport organizations (including non-profit sport clubs, national and international sport organizations), community sport / sport for development (SFD), elite sport (also competitive sport), sport industry (also commercial sport), sport consumers (including spectators, participants, and consumers of general nature), sport media (mainly the sport media sector), and others. The domains are not mutually exclusive in a strict sense. To address the issue, we follow the rule of specific-first....
Geography of sport management research in 2022
..., an integral part of people’s lives, is staged and played in various forms ranging from professional sport, collegiate sport, and the numerous types of sport events to community sports and sport for development (SFD) programmes. Some of these are consumed via various media outlets. As such, the value of sport in society is co-constructed by its product or service providers (e.g. sport organisations and broadcasters) and consumers (e.g. participants and spectators). There are also stakeholders ...
The Geography of Sport Management Research in 2023
... participant sport events), sport organizations (including non-profit sport clubs, national and international sport organizations), community sport/sport for development (SFD), elite sport (also competitive sport), sport industry (also commercial sport), sport consumers (including spectators, participants, and consumers of a general nature), sport media (mainly the sport media sector), and others. Among the 422 empirical articles, 36% pertained to the domain of professional sport, followed by sport events (19%),...
Sport Management Ethics and Integrity
... for research within the wider event manipulation literature. Gong et al (2021) adopt a big data methodological approach, investigating the effect of team tanking in the National Basketball Association (NBA) on supporter sentiment and, by extension, consumer demand for sports teams that engage in the practice. The results of the study were nuanced, with differences found between perceptions of tanking by away and home teams. Overall, the research showed a complex picture that can contribute to policymaking ...
Sport Economics Research: New Perspectives on the Demand for Sport
... notorious in financial and commodity markets, but not until very recently familiar in sport is addressed in the February 2023 issue of JSE. Berkowitz and Rotthoff apply financial options theory to sports ticket markets. In this case the option is that the consumer purchasing an event ticket has the option to resell that ticket at fair market value rather than be limited to the “face value” of the ticket. This options practice has become more common with the development of the secondary ticket resale ...
Sport Communication
... trends, challenges, and developments in the field, aiming to advance knowledge and encourage future research. The contributions cover a wide range of topics, including brand communities, dynamic content research, relationship marketing, brand management, consumer behavior, and the impact of social media on athlete welfare and legal issues. Each scholarly commentary presented fresh perspectives, innovative methodologies, and critical insights. This issue did not only highlight gaps in the literature but ...
Theoretical Developments in Sport Management*
... the Winter Olympics was not shaped by the feeling of being with others—the authors suggest social presence may not be critical to fan identity formation. The authors highlight the importance of considering motivational and psychological aspects of consumers of social TV and recognizing the diversity and complexity of the changing social media landscape when examining the importance of social networks and fandom. Harris et al. (2021) adopts a governance theory perspective of network governance in ...
Sport Communication
... response strategy of the athletes to criminal allegations; and how these impact the perception of athletes. The study showed that the level of sport news consumption (low or high) impacts the perception of Black or White athletes. While high sport news consumers perceived Black athletes more positively than White athletes, the low sport news consumers did not differentiate between the two races. Similarly, while the White athlete’s use of denial has been accepted more than that of the Black athlete ...
Research Methodologies in Sport Management
... heritage and cultural identities. The authors claimed that they hoped to broaden readers’ understanding of the sport migrant issue in China, the perceptions of foreign-born athletes who take on Chinese citizenship, and the sentiments that Chinese consumers have of these athletes at the 2022 Winter Olympic Games in Beijing. Managing and sustaining cross-sector leveraging partnership in the post-event era: a case study of a provincial parasport collective (Lu & Misener, 2023) The authors of this ...
Sport Management Communications
... perceived credibility in sports media. Communication & Sport, 11(1), 53-71. Noting that statistics has become a common storytelling tool in sports media, this author (from Texas Christian University) contend that little is known about why some sports consumers care about these statistics despite being common trend in sport media. The author also claimed there is a need for investigating how or if perceived credibility and consumer enjoyment may vary by different levels of sport fanship. Based on these ...
Research Methodologies in Sport Management
... The authors also demonstrate that para-social relationships mediate the effect of exposure to social media posts when using social media as a communication channel. Gong, H., Watanabe, N. M., Soebbing, B. P., Brown, M. T., & Nagel, M. S. (2021). Do consumer perceptions of tanking impact attendance at National Basketball Association games? A sentiment analysis approach. Journal of Sport Management, 35(3), 254-265. The authors, researchers at Rice University, University of South Carolina, University ...
Research Methodologies in Sport Management
... Borussia Dortmund, FC Schalke, FC Cologne, Bayer Leverkusen, Eintracht Frankfurt, Borussia Mönchengladbach). The measures for perceived fan participation were included in the first section of the questionnaire along with several questions relating to consumer behaviour. The measures of the three antecedent variables followed in the latter section of the questionnaire. The pilot study provided evidence that the measures of perceived fan participation and its antecedents and consequences have good psychometric ...
Geography of sport management research
... for 37% of the studies; sport events (including sporting mega-events, major sporting events, and mass participatory sport events) accounted for 18%; community sport or sport for development programs accounted for 9%; and collegiate athletics, sport consumers/participants/sponsorship, and sport organizations (national and international organizations) accounted for 7% each. Notably, while 4% of the studies (6 out of 149) addressed sport media and communication directly, 11 studies examined media content ...
Sport Communication
... medal achievements compared to their foreign counterparts on China Central Television (CCTV) Olympic primetime coverage during the 2018 Winter Olympics. Annotated bibliography Li, B., Scott, O. K., Wang, J. J., & Xiao, L. (2023). Understanding Chinese Consumers’ Media Behaviors During Tokyo 2020: An Exploration of Media Consumption Among Different Generations. International Journal of Sport Communication, 1(aop), 1-13. These four authors from three different universities (Miami University, Brock ...
Research Methodologies in Sport Management
... authors conducted an interpretative content and discourse analysis with a sample of 697 images of sporting children. Their findings indicated that the ideal customer is a white, physically active, able, and slim boy or girl. The authors concluded that consumer culture seems to reproduce and preserve existing normative frameworks rather than producing alternative norms and ideas about children’s sport. 5. Shulze, J., Marquez, M., & Ruvalcaba, O. (2023). The biopsychosocial factors that impact esports ...
Theoretical Developments in Sport Management
... Theory Multidimensional Model of Leadership Organizational Justice Theory Development Managing Diversity Work-Family Conflict Theory Sport and Sense of Community Theory Marketing Theories Sponsorship-Linked Marketing Team Identity Theory Sport Consumer Behavior Brand Equity in Sport: Conceptualization The Psychological Continuum Model: An Evolutionary Perspective Sport Fan Socialization: Becoming Loyal to a Team The Sports Product Framework Sociocultural Theories The Gendering of Leadership ...
Sport Economics Research: New Perspectives on the Demand for Sport
... Mills, 2018). Humphreys and Zhou (2015) developed a model to identify fan preferences, including the baseline utility from attending games, utility from a home team win, preference for uncertain outcomes, and loss aversion. Their model indicates that consumer preferences for uncertain outcomes and loss aversion are conflicting. Selected Article Discussion From the JSE, Sport Management USA-based professors Hyun, Jones, Jee, Jordan, Du, and Lee test uncertainty of outcome given game quality in the ...
Sport Economics
... for hotels that are located within 25 miles of each stadium. Different fixed effects regressions reveal that various team and game characteristics significantly influence local hotel performance. For instance, home team characteristics indicate that consumers are influenced by anticipated team quality and past performance. As such, revenues raise by around 8% if the home team was national champion in the previous season. Likewise, revenues increase by about 5.8% if the home team was amongst the teams ...
Sport Economics
... about the existence or lack thereof of local economic effects of sports. This is likewise important, and we expect upcoming research in sport economics to include both of these areas and likely other topics including issues in league organization, the consumer demand for sport, and sport financial issues. Annotated bibliography Berri, D.J., Burdekin, R. and Deutscher, C. (2022) Nationality Effects on the Allocation of Playing Time in the Chinese Basketball Association: Xenophilia or Xenophobia? Journal ...
Research Methodologies in Sport Management
... observations, reflecting the total number of years the 488 agreements have been in place (an average of 7.7 years per sponsorship). Sponsors included in the dataset were global brands, such as Adidas, Nike, Under Armour, Coca-Cola, McDonald’s, and Pepsi. Consumer brands and banks such as the Bank of America and Wells Fargo, tech firms such as Amazon Web Services, IBM, Motorola, and Yahoo!, as well as automakers Hyundai, Kia, and Toyota were also part of the dataset. In addition, firms represented in the ...
Sport Leadership
... inquiry due to the scarcity of investigations in this specific context. They also provide a convincing argument for potentially distinct phenomena present in this setting stemming from the intersection between sport and public service, where changing consumer preferences necessitate business principles which are sometimes not welcomed by public recreation officials. The study is distinctive due to the investigation following the organisational change process from the planning stages through to a concluding ...